GRI GRI 203 - Indirect Economic Impacts

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GRI 203-1 Infrastructure investments and services supported

We invested in structural projects in partnership with communities near our operations. Through Bracell Social, we supported initiatives in Education, Well-being, and Empowerment.

Bracell Social is built around three main pillars:

  • Education: Bracell believes in education as the cornerstone for societal development. Through projects and initiatives that engage both children and adults in our areas of operation, our efforts have helped improve educational practices in public schools. These programs also foster environmental civics, develop leadership skills, and support the professional development of adolescents and young adults. This further underscores our belief in the transformational role of education.
  • Empowerment: Bracell works to strengthen production collectives and social enterprises through training initiatives focused on leadership, empowerment, and creating employment and income opportunities. We work to develop and strengthen productive activities, invest in training and technical assistance, develop community leaders, promote cooperativism, and facilitate social participation mechanisms including public calls for projects and public-private partnerships.
  • Well-being: we provide community residents with free leisure, culture, health promotion, and civics activities that foster well-being and civic engagement in the communities around our facilities.

Bracell Social Center

Launched in November 2024 as a dedicated community engagement space, the Bracell Social Center completed its first full year of activities in 2025, exceeding participation targets and delivering a broad and diverse program of activities.

Located in Lençóis Paulista, São Paulo, the facility welcomed more than 4,000 visitors, including 1,347 individuals who directly benefited from activities throughout the year.

Within the education pillar, the Bracell Social Center serves as the starting point for the Descobertas visits program, designed for ninth-grade students from public and private schools across the region. Approximately 1,200 students from 38 schools took part in the initiative.

The Center functions as a reception and briefing venue before students visit the mill. During the experience, students gain exposure to Bracell’s mills and forestry operations, engage with different technologies, interact with employees from multiple disciplines, and learn firsthand about initiatives that help to balance economic development, sustainability, and environmental conservation.

In May 2025, the Center hosted the announcement of the nine projects selected in the first Bracell Social Public Call for Projects, allocating approximately R$600,000 to five municipalities in the state of São Paulo (see GRI 3-3: Management of material topics: Community engagement and local development) The venue also supported job transition efforts. In partnership with the Municipal Department for Economic Development, it welcomed and trained individuals laid off from a local factory earlier in the year, and provided advice to help them redirect their careers.  

As part of Women’s Month in March, Casa Bracell Social hosted a roundtable discussion under the theme, “Voices that Empower: Women, the Labor Market and Beyond,” open to the community and to women supported by civil society organizations and social assistance services. The event encouraged reflection, shared learning, and discussion on women’s professional and social experiences.

 The well-being agenda also included a free lecture titled “Taking Care of Yourself: Health and Well-Being for Women,” offering participants a holistic perspective on quality of life. In July, the Center launched the first edition of “Vacation at the Center,” providing free educational and recreational activities, including kite-making and mini-garden workshops, as well as movie sessions for children and adolescents. During the second half of the year, the venue continued to offer free monthly Pilates classes open to the public through December.

In June, to mark Environment Week, the Bracell Social Center hosted a series of interactive educational workshops. The initiative was designed to strengthen environmental literacy among children enrolled in the Social Interaction- and Bond-Building Service (SCFV) in Lençóis Paulista, São Paulo. Through a participatory and experiential approach, the program fostered ecological awareness by promoting hands-on learning activities, including demonstrations on how to produce eco-friendly paints derived from fruits, vegetables, seeds, and algae, followed by painting sessions using tote bags (ecobags).

As part of the programming, we also organized film screenings aimed at enhancing environmental awareness and critical thinking among seventh-grade students from public state schools in Macatuba, São Paulo. Students viewed the independent documentary O Lixo Nosso de Cada Dia (“Our Daily Waste”), which prompts reflection on waste management pathways and examines society’s relationship with the waste it generates. Following the screening, students were divided into groups and participated in a facilitated discussion led by members of Bracell’s Environmental team, reinforcing key concepts presented in the film.

In October, we delivered the initiative “Youth and the Future of the UN,” engaging adolescents served by the LideraJovem Institute in Lençóis Paulista, São Paulo. Participants took part in a workshop on the United Nations, where they practiced negotiation and debate. The activity brought together 31 young people, ages 13 to 17, representing diverse neighborhoods across the municipality.

Conexão Program

In 2025, the Bracell Social Center also hosted the Conexão program, a corporate initiative aimed at strengthening civil society organizations in the regions where Bracell operates. A total of 58 organizations applied, and 32 participated in the training cycle.

The program is designed to build organizational capacity, enabling participating organizations to improve governance practices and expand the social impact of their initiatives. By providing advice on management, financial planning, and organizational structuring, the program supports organizations in accessing funding opportunities and improving operational efficiency, fostering greater autonomy and long-term sustainability.

Number of projects
Bracell Social 2023 2024 2025
Education 11 10 7
Empowerment 10 9 9
Well-being 18 15 6
Bracell Social House events 1
Araribá Indigenous comunity 1
Partnership 4
Total 31 39 28

Note 1: Bracell Social House events consider Bracell Social initiatives addressed to local communities, focused on Education, Well-being and Empowerment.
Note 2: Araribá Indigenous comunity initiatives are focused on local community listening and engagement activities, aligned with stakeholder engagement practices described in GRI 2, with the requirements of GRI 413 regarding the organization’s interactions with local communities ang GRI 411-1 in regards to rights of indigenous peoples.
Note 3: The projects included in the “Partnership” category are: Lidera Jovem and FILLP in the state of São Paulo; Miniempresa na Comunidade, an initiative supported by Bracell Celulose Bahia; and Parceiro Social, supported by Bracell Papéis Nordeste.
Bracell is one of the sponsors of Instituto LideraJovem, a civil society organization that helps young people in Lençóis Paulista and surrounding areas (São Paulo state) develop life plans and strengthen their leadership skills, preparing them for the job market and broader life challenges. The Institute also trains adult facilitators in active methodologies for working with youth.The Festival Integrado de Literatura de Lençóis Paulistas (FILLP) is a local literary event that promotes reading among children and adolescents.

The Miniempresa na Comunidade Program aims to foster entrepreneurship with a focus on income generation in communities in the municipalities of Camaçari (BA) and Dias D’Ávila (BA). In 2025, 10 mini-companies were created with support from the initiative, which is carried out by Júnior Achievement Bahia.

The Parceiro Social Program, developed by Universidade Senai-Cimatec, contributes to high-quality academic training for young people in situations of social vulnerability. Bracell supports students’ continued participation in the program by providing financial aid scholarships to cover transportation and food expenses.

 

Number of people reached
Bracell Social 2023 2024 2025
Education 72,764 107,792 98,309
Empowerment 26,012 15,748 12,973
Well-being 65,232 28,600 30,299
Bracell Social House events 1,347
Araribá Indigenous comunity 55
Partnership 16.844 
Total 164,008 152,140 159,827

Note 1: Bracell Social House events consider Bracell Social initiatives addressed to local communities, focused on Education, Well-being and Empowerment.
Note 2: Araribá Indigenous comunity initiatives are focused on local community listening and engagement activities, aligned with stakeholder engagement practices described in GRI 2, with the requirements of GRI 413 regarding the organization’s interactions with local communities ang GRI 411-1 in regards to rights of indigenous peoples.
Note 3: The projects included in the “Partnership” category are: Lidera Jovem and FILLP in the state of São Paulo; Miniempresa na Comunidade, an initiative supported by Bracell Celulose Bahia; and Parceiro Social, supported by Bracell Papéis Nordeste.
Bracell is one of the sponsors of Instituto LideraJovem, a civil society organization that helps young people in Lençóis Paulista and surrounding areas (São Paulo state) develop life plans and strengthen their leadership skills, preparing them for the job market and broader life challenges. The Institute also trains adult facilitators in active methodologies for working with youth.The Festival Integrado de Literatura de Lençóis Paulistas (FILLP) is a local literary event that promotes reading among children and adolescents.The Miniempresa na Comunidade Program aims to foster entrepreneurship with a focus on income generation in communities in the municipalities of Camaçari (BA) and Dias D’Ávila (BA). In 2025, 10 mini-companies were created with support from the initiative, which is carried out by Júnior Achievement Bahia.The Parceiro Social Program, developed by Universidade Senai-Cimatec, contributes to high-quality academic training for young people in situations of social vulnerability. Bracell supports students’ continued participation in the program by providing financial aid scholarships to cover transportation and food expenses.

 

Total invested
Bracell Social 2023 2024 2025
Education R$ 3,755,301.30 R$ 3,856,191.24 R$ 3,749,417.12
Empowerment R$ 2,712,761.37 R$ 2,937,657.07 R$ 3,049,358.19
Well-being R$ 2,571,486.65 R$ 1,677,259.58 R$ 1,863,575.14
Bracell Social House events R$ 395,000.00
Araribá Indigenous comunity R$ 403,036.00
Partnership R$ 532.000,00 
Total R$ 9,039,549.32 R$ 8,471,107.89 R$ 9,992,386.45

Note 1: Bracell Social House events consider Bracell Social initiatives addressed to local communities, focused on Education, Well-being and Empowerment.
Note 2: Araribá Indigenous comunity initiatives are focused on local community listening and engagement activities, aligned with stakeholder engagement practices described in GRI 2, with the requirements of GRI 413 regarding the organization’s interactions with local communities ang GRI 411-1 in regards to rights of indigenous peoples.
Note 3: The projects included in the “Partnership” category are: Lidera Jovem and FILLP in the state of São Paulo; Miniempresa na Comunidade, an initiative supported by Bracell Celulose Bahia; and Parceiro Social, supported by Bracell Papéis Nordeste.
Bracell is one of the sponsors of Instituto LideraJovem, a civil society organization that helps young people in Lençóis Paulista and surrounding areas (São Paulo state) develop life plans and strengthen their leadership skills, preparing them for the job market and broader life challenges. The Institute also trains adult facilitators in active methodologies for working with youth.The Festival Integrado de Literatura de Lençóis Paulistas (FILLP) is a local literary event that promotes reading among children and adolescents.The Miniempresa na Comunidade Program aims to foster entrepreneurship with a focus on income generation in communities in the municipalities of Camaçari (BA) and Dias D’Ávila (BA). In 2025, 10 mini-companies were created with support from the initiative, which is carried out by Júnior Achievement Bahia.The Parceiro Social Program, developed by Universidade Senai-Cimatec, contributes to high-quality academic training for young people in situations of social vulnerability. Bracell supports students’ continued participation in the program by providing financial aid scholarships to cover transportation and food expenses.

Stand-out projects in 2025

Mãos Dadas program

Our Mãos Dadas volunteering program, now based at the Bracell Social Center, aims to engage employees and their families in activities that benefit the community, encouraging them to donate their time and skills to social causes—fostering civics, self-esteem, a sense of belonging, and the development of new skills and competencies.

Among these initiatives, Founder’s Day stands out as part of RGE’s annual volunteering calendar. On this date, employees from all regions where the group operates dedicate their time to volunteering activities, putting into practice the company’s guiding philosophy: “It’s only good for Bracell if it’s good for our Community.”

In 2025, 25 social organizations were benefited, impacting around 10,000 people. The program also collected and distributed around 4.8 metric tons of food and involved more than 5,400 volunteers, illustrating the power of social engagement. 

During the year, the Mãos Dadas volunteering program was further strengthened with the creation of a regional committee that included representatives from all areas of the business. We implemented a structured calendar of community-focused actions, including hands-on activities and donation campaigns, strengthening employee engagement and Bracell’s social impact in the communities where we operate.

In addition to these initiatives, as part of Bracell Environment Week, we held a voluntary clean-up drive at Santos Beach (SP) on June 7, in partnership with Instituto Mar Azul.

Ponteiras Sustentáveis 

In 2025, Bracell formalized the Ponteiras Sustentáveis (“Sustainable Tops”) program, turning an informal practice into a structured social project focused on local development. The initiative shares raw material from eucalyptus tops—wood residues that, after mechanized harvesting, are of insufficient diameter to be economically viable for pulp production—with communities in municipalities across the North Coast, Agreste Baiano, and Recôncavo regions of Bahia.

Through associations and cooperatives, communities collect these tops and sell them for different purposes, such as charcoal production, fencing, and other uses, generating local income from material that would otherwise be discarded.

The year was dedicated to setting up the initiative, which included formalizing the cooperative, drafting the contract, implementing occupational safety measures (such as the use of PPE), and standardizing appropriate infrastructure, including rest areas. This aimed to ensure the sustainability of the business and the quality of life of those involved.

The program generated R$10 million in income for local communities.

Visão no Futuro

The Visão do Futuro project aims to enhance quality of learning and reduce school dropout by improving eye health, which is directly linked to educational attainment. The program provides eye exams for children in public schools and, when needed, supplies eyeglasses, and subsequently follows students’ proficiency and learning attainment.

In 2025, the program was expanded in Mato Grosso do Sul—where it was implemented in 2023—and extended to São Paulo. In Mato Grosso do Sul, the impact can be seen in municipalities such as Santa Rita do Pardo, Bataguassu, and Água Clara, where 6,544 children were examined and 93 received eyeglasses for the first time. 

Conexão

The Conexão program is a Bracell initiative designed to strengthen civil society organizations by providing training in organizational management, communication, fundraising strategies, and the preparation of submissions for public calls for projects.

In 2025, Bracell launched the third edition of the program, further delivering on our commitment to strengthening the third sector in the region. The project offered 40 free spots for charities from the municipalities of Agudos, Bauru, Botucatu, Lençóis Paulista, Macatuba, and Pederneiras, and each organization could nominate up to four representatives over the course of the program. Registration was open from September 19 to October 10, and the classes were delivered in person from October to December at the Bracell Social Center, with representatives from 32 civil society organizations participating. 

As in previous years, the third edition was delivered in partnership with Instituto Ekloos, a nationally leading organization providing support to nonprofits. The overarching goal is to provide practical management tools and build a collaborative network among charities to multiply opportunities for community transformation. 

Continuing Education

Established 11 years ago by Bracell in a technical partnership with Instituto Chapada de Educação e Pesquisa (Icep), our Continuing Education Program provides ongoing training for education professionals—including teachers, pedagogical coordinators, principals, and technical teams from municipal education departments—with a focus on improving teaching practices, especially in reading, writing, and mathematics.

The year was also marked by several accolades and other recognition. In July, an anti-racist education initiative developed by a program-supported daycare center, Creche da Baixa da Candeia, in Alagoinhas, was recognized by the Ministry of Education (MEC) and ranked among the 739 most inspiring full-time holistic education experiences in Brazil.

In São Paulo, initiatives were delivered at the state level through Parceiros da Educação and at the municipal level with Associação Bem Comum. A total of 1,140 hours of training were delivered, indirectly impacting 4,334 state schools and a further 37 schools in the municipalities of Agudos, Bauru, Macatuba, and Pederneiras.

In these municipalities, during a seminar titled, “Literacy: paths to school success”, public sector representatives symbolically signed their commitment to the project’s 2025 and 2026 cycle. 

The Continuing Education Program is helping to improve the Basic Education Development Index (IDEB) scores of the municipalities where Bracell operates and is working toward the Bracell 2030 roadmap target of improving Portuguese and mathematics proficiency by 30% in Bracell-supported public schools in areas with low school achievement rates. In 2025, the project reached 67,943 educators, students, and family members in the states of São Paulo and Bahia.

Dona Della

The Dona Della project promotes women’s financial independence by supporting the creation or development of women-led businesses—whether formal or informal—advancing their growth and market access, and helping them gain a foothold in the market.

In São Paulo, in 2025, the project focused on promoting business acceleration initiatives led by women. In partnership with the Small Business Support Service (Sebrae), participants were offered individualized consulting, workshops, a business meeting, and missions to the Entrepreneur Fair held by the institution in São Paulo (SP)—the largest event of its kind in the country.

A total of 330 women participated, representing ten municipalities. They raised R$15,021.70 through exhibiting and selling products at the Bracell Social Collective Fair and at the Business Meeting.

The Bracell Social Center hosted training workshops on business management topics, strengthening its role in supporting women’s entrepreneurship in the region.

In November, a month dedicated to celebrating women’s entrepreneurship, we organized the first addition of Dona Della Day, bringing together around 250 women from the municipalities of Lençóis Paulista, Macatuba, Avaí, Borebi, Bauru, Agudos, Pederneiras, and Piratininga at the Adélia Lorenzetti Municipal Theater in Lençóis Paulista (SP). The meeting discussed the importance of women entrepreneurs, promoting equal opportunities and empowering women.

The event hosted discussion groups on women’s empowerment and shared real stories and successful journeys of women who turned their dreams into businesses. A highlight was the participation of artisan Marta Rochiti, who shared her journey after participating in a program called, “From Individual to Business.” The program helped her achieve home ownership and purchase industrial-scale machines, demonstrating the initiative’s transformative potential.

In Mato Grosso do Sul, the project delivered strong results in 2025 through the Dona Della – Sustainable Sewing initiative, carried out in collaboration with Sebrae-MS and the municipal government of Bataguassu. The project offered local seamstresses the opportunity to take part in specialized training, during which they transformed materials that would be discarded as waste—such as fertilizer bags and uniforms—into high-quality items with a unique handcrafted touch. In June 2025, the project gained visibility through exhibitions of the newly launched products at Bioparque Pantanal in Campo Grande and at Shopping Três Lagoas.  

More than a new source of income, the project strengthened participants’ entrepreneurial spirit, creating a support network that goes beyond skills-sharing. The initiative resulted in the formalization of the Ipê Rosa Sewing Entrepreneurs Association, an important milestone for the 29 women who participated in the first Dona Della project cycle. Since the association was created, an average increase of 16% in participants’ income has been reported.

Bracell Social Grants: 1st edition

In 2025, Bracell launched the first edition of the Bracell Social Call for Proposals, an initiative designed to strengthen civil society organizations and promote sustainable development in five municipalities in São Paulo State: Lençóis Paulista, Macatuba, Pederneiras, Botucatu, and Bauru. The call prioritized projects in the areas of health and well-being, sports, education, culture, environmental education and women’s entrepreneurship.

The first edition drew strong community engagement, with 106 proposals submitted. Following a three-stage selection process—document review, technical evaluation, and final approval—conducted by an internal committee with support from a specialized external consultancy, nine social projects were selected. Bracell allocated approximately R$600,000 for the implementation of these projects throughout 2025, benefiting 623 people.

Among the selected projects, one initiative in the municipality of Pederneiras (SP) stands out, focused on accessibility technologies for children and young people with intellectual disabilities, multiple disabilities and autism spectrum disorder (ASD). Through the project, the computer lab of the local Association of Parents and Friends of Exceptional Children (Apae) was provided with specialized devices and software, along with professional training.

In Botucatu (SP), another selected project provided training in the Esmirna tapestry technique for individuals undergoing psychosocial rehabilitation, supporting entrepreneurship, new livelihoods, and social inclusion. Over six months, participants engaged in creative workshops. Following the workshops, an exhibition of the products was organized, a commercial catalog was developed and the items were made available in department and home décor stores.

In Lençóis Paulista (SP), the project Guerreiros da Quadra para a Vida, led by the Lençoense Basketball Association (Alba), supported vulnerable young people by offering basketball classes outside regular school hours—promoting social inclusion, discipline and personal development.

To ensure the support we provide is effective, selected projects are required to submit financial reports and activity reports in accordance with the rules established in the call for proposals. Bracell monitors and tracks the investment, as part of our commitment to transparency and long-term social impact in the communities where we operate. 

 

Boosting local businesses: from production to sales

In addition to providing training and technical support, Bracell has created different channels to enable entrepreneurs from supported social programs to market their products and reach new audiences. 

In our Bahia and São Paulo operations, Bracell Social Collective Fairs bring producers directly to Bracell’s factories and offices, where employees can purchase vegetables, honey and bee products, jams, soaps, candles and other artisanal products. The initiative connects producers to consumers, strengthening local businesses and fostering closer community ties. 

In 2025, Bracell opened product stores at its Bahia facility, with plans to expand to other operations. Although different from the fairs, these physical stores expand employees’ access to Bracell’s finished products at prices more affordable than those found in the traditional market.

The Bracell Social Center in Lençóis Paulista serves as a permanent showcase for these businesses. The inclusive sociocultural space, open to the community, provides ongoing exhibition opportunities for products from women-owned businesses, beekeepers, and small rural producers. 

 

Building brighter futures for students

MS Florestal, in partnership with Bracell Social, organized a career fair called Raízes do Futuro for more than one thousand students aged 16 to 18 from Bataguassu (MS) and surrounding areas, bringing together teachers and professionals to discuss the future of work, education and emerging opportunities. The event included a preparatory session for the ENEM, lectures and opportunities for students to engage with universities and Higher Education Institutions represented at the fair.

Social Impact Business Development

The Impact Business Development Program (FNI) provides technical and operational support to productive associations and/or groups in the Northern Coast and Agreste regions of Bahia, helping to build the institutional and entrepreneurial capabilities of organizations and their leaders. The program supports initiatives aimed at improving processes, products, market access, and public policies geared toward business growth.

In total, the program reached 4,528 people directly and indirectly. FNI is active in the municipalities of Alagoinhas, Araçás, Aramari, Cardeal da Silva, Catu, Entre Rios, Esplanada, Inhambupe, and Olindina, all in the state of Bahia. In 2025, FNI activities generated R$954,950.22 in income for participating businesses.

Additionally, securing supply contracts through the Food Procurement Program (PAA) and the National School Nutrition Program (PNAE) served as important avenues to expand and ensure the sustainability of supported businesses. In 2025, the Mato Limpo Community Association (Araçás) and the Dona Maria Community Cooperative (Olindina) advanced with approved projects and contracts under PAA and PNAE, totaling R$1,945,322.13.

GRI 203-2 Significant indirect economic impacts

We invest in structuring community initiatives in the regions where we operate through Bracell Social. Our Social Investment Policy embodies Bracell’s commitment to creating positive social value while respecting local customs, traditions, and culture, and building strong, trust-based relationships with the communities where we operate.

Through Bracell Social, we develop enabling projects in the areas of education, entrepreneurship, and civic engagement:

Education: we help to improve educational practices in public schools. These programs foster environmental civics, develop leadership skills, and support the professional development of adolescents and young adults, underscoring our belief in the transformational role of education.

Empowerment: Bracell works to strengthen production collectives and social enterprises by creating learning environments focused on creating employment and income opportunities. We invest in training and technical assistance, develop community leaders, promote cooperativism, and facilitate social participation mechanisms including public calls for projects and public-private partnerships.

Estar Bem: we provide free access to leisure, cultural activities, health services, and civics initiatives for local residents.

Discover more about our Bracell 2030 goals for women’s entrepreneurship, income generation, and education under GRI 3-3: Management of material topics: Community engagement and local development.

Below are some of the outcomes from Bracell Social’s key projects in São Paulo in 2025.

São Paulo
Projects Municipalities Positive impact Stakeholders reached
Dona Della Agudos

Areiópolis

Avaí

Bauru

Borebi

Lençóis Paulista

Macatuba

Presidente Alves

Pederneiras

Piratininga

The Dona Della project aims to promote women’s financial independence by supporting the creation or strengthening of women-led businesses—whether formal or informal—advancing their growth and market access, and helping them gain a foothold in the market. In 2025, in partnership with Sebrae, overflow workshops were delivered at the Bracell Social Center, along with preparatory pitch workshops for the Business Meeting, the Business Meeting itself, a visit to the Sebrae Entrepreneur Fair in São Paulo, Dona Della Day in celebration of Women’s Entrepreneurship Month and consulting sessions for participating entrepreneurs. A total of 330 women participated, representing ten municipalities, and R$15,021.50 was raised through the exhibition and sale of products at the Bracell Social Collective Fair and at the Business Meeting.  330 business owners participated in the project activities.
Nós do Campo Agudos

Borebi

Iaras

Paulistânia

The Nós do Campo project aimed to promote livelihoods and food security for small farmers, with a focus on helping them transition to ecological agriculture, implement agroforestry systems, and market their produce. In 2025, a total of 124 people were benefited. They generated R$18,746.64 in sales at the Bracell Social Farmers’ Market. 124 farmers from the Zumbi dos Palmares Settlement (Iaras), P.A. Rosa Luxemburgo, P.A. Maracy 1, P.A. Vau do Jaboque (Agudos), P.A. Loiva Lurdes (Borebi) and P.A. União de Todos (Paulistânia).

 

 

 

 

 

 

 

 

 

Pollinators Agudos

Avaré

Bauru

Botucatu

Cabrália Paulista

Itatinga

Lençóis Paulista

Marília

The Polinizadores project developed beekeeping activities within Bracell’s forest areas through partnerships with eight neighboring beekeepers’ associations. The initiative aims to establish honey and bee product production in a structured, responsible and sustainable manner. In 2025, 944 beehives were installed in forest areas, resulting in the production of 680 kg of honey. In addition, four beekeepers were invited to take part in the Bracell Social Collective Fair, where they earned over R$30,557.00 from the exhibition and sale of their honey products. 51 beekeepers benefited.
Conexão Agudos, Bauru, Botucatu, Lençóis Paulista, Macatuba and Pederneiras. In its 3rd edition, the Conexão project aimed to improve participating civil society organizations’ fundraising skills, supporting their long-term sustainability.

The overall goal is to strengthen organizations through a structured learning process, as well as helping them submit applications for grants from other institutions and government programs. The capacity building also prepared these organizations to participate in general public calls for funding applications, increasing their chances of securing grants. Another specific objective is to boost their capabilities by offering training and mentoring to foster institutional growth and a new mindset around partnerships and sustainability.

32 civil society organizations and 76 people were impacted.

 

Bahia
Projects Municipalities Positive impact Stakeholders reached
Continuing Education Project Alagoinhas

Aporá

Araçás

Aramari

Cachoeira Cardeal da Silva

Conde

Entre Rios

Inhambupe

Itanagra

Ouriçangas

Terra Nova

Implemented in 12 municipalities in the Recôncavo, Northern Coast, and Agreste regions of Bahia, this project supports the professional development of public school educators and helps strengthen municipal continuing education programs. It also works with municipal education officials, students’ families, and broader society to encourage social engagement in advancing high-quality public education, through school forums and advocacy efforts aimed at local government candidates. 

In September 2025, Bahia hosted the 1st Meeting of Municipal Secretaries of Education in Alagoinhas, bringing together representatives from 12 municipal governments to reflect on challenges and progress in education management. During the event, the municipal government of Terra Nova also formally joined the program.

During the year, the project reached 273 schools, delivering a total of 1,008 hours of training.

2,358 education professionals reached

24,309 students indirectly impacted

1,232 family members engaged

 

Ecomunidade Alagoinhas

Catu

Entre Rios

Itanagra

Santo Amaro

São Sebastião do Passé

This program trains eco-agents to promote environmental awareness and best practices in the community. It also supports social and environmental initiatives, such as community gardens, revitalization of eco-parks, workshops on waste reuse, and robotics using recycled materials. 19 communities served; 1,601 people reached; 158 eco-agents trained.

 

Environmental Education Center Acajutiba

Alagoinhas

Aporá

Araçás

Aramari

Cardeal da Silva

Catu

Entre Rios

Inhambupe

Itanagra

Ouriçangas
Rio Real

An interactive space dedicated to sharing knowledge and practices in environmental education, the Environmental Education Center is located at one of Bracell’s sites in Bahia, in the municipality of Inhambupe. It offers activities such as lectures and games on environmental topics, recycling workshops, guided walks along ecological trails, and visits to an agroforestry system. Students, teachers, and local communities are among the groups visiting the center every week. 4,675 visitors received; 109 schools reached.
Impact Business Development Program Alagoinhas

Araçás

Aramari

Cardeal da Silva

Catu

Entre Rios

Esplanada

Inhambupe

Olindina

The Impact Business Development Program (FNI) provides technical and operational support to productive associations and/or groups in the Northern Coast and Agreste regions of Bahia, helping to build the institutional and entrepreneurial capabilities of organizations and their leaders. The program encourages and supports initiatives aimed at improving processes, products, market access, and public policies geared toward business growth.

In total, R$954,950.22 in income was generated.

 

34 communities reached; 4,528 people reached directly and indirectly.

 

 

Nós do Campo

 

Alagoinhas

Cardeal da Silva

Entre Rios

Esplanada

Itanagra

Mata de São João

Rio Real

This program helps to improve agricultural yields, increase biodiversity, and support income generation for small farmers. Nós do Campo promotes agroforestry methods by providing support and technical assistance to family farmers. The goal is to introduce new technologies and expand the use of agroforestry systems combined with eucalyptus cultivation. R$3,722.00 in income generated 14 communities reached

1,508 people directly and indirectly reached

 

 

Pollinators Program Alagoinhas

Araçás

Camaçari

Cardeal da Silva

Catu

Entre Rios

Esplanada

Itanagra

Jandaíra

Mata de São João

 

 

 

Our Pollinators Program supports beekeeping as an alternative profitable use of eucalyptus plantations. Bracell authorizes certified beekeepers to install and manage apiaries in native vegetation areas owned by the company in Bahia.

The program also provides technical assistance to beekeepers to improve productivity, as well as offering courses and workshops on topics such as propolis, pollen, and mead production.

1,024 people directly and indirectly reached

10 municipalities reached.

Women Producers Santo Amaro

São Sebastião do Passé

 

Our Women Producers program promotes both individual and collective empowerment of women in the Recôncavo Baiano region, with a focus on entrepreneurship and autonomy. Through this initiative, the company supports 11 groups made up of women pursuing various alternative livelihoods, such as bioponics, food production, and egg-laying poultry farming. R$ 49,337.00 in income generated 720 people directly and indirectly reached

 

11 communities reached

 

Ponteira Sustentável

 

Água Fria

Alagoinhas

Aporá

Araçás

Aramari

Cardeal da Silva

Conde

Entre Rios

Esplanada

Inhambupe

Itanagra

Jandaíra

Mata de São João

Ouriçangas

Rio Real

Sátiro Dias

Our Ponteira Sustentável (“Sustainable Tops”) program benefits associations and cooperatives by donating eucalyptus waste left over from harvesting, which is used as an additional source of income and funds for those living in these communities.

To improve wood waste collection activities on our properties, Bracell supported the collective organization of local associations into a cooperative that now provides a range of services in the region: the Mixed Cooperative of Rural Workers and Farmers in the North Coast and Agreste of Bahia (COOPNORTE/BA). R$ 10,804,865.35 in income generated

 

4,588 direct and indirect participants

 

Bracell Social Center

Launched in November 2024 as a dedicated community engagement space, the Bracell Social Center completed its first full year of activities in 2025, exceeding participation targets and delivering a broad and diverse program of activities.

Located in Lençóis Paulista, São Paulo, the facility welcomed more than 4,000 visitors, including 1,347 individuals who directly benefited from activities throughout the year.

Within the education pillar, the Bracell Social Center serves as the starting point for the Descobertas visits program, designed for ninth-grade students from public and private schools across the region. Approximately 1,200 students from 38 schools took part in the initiative.

The Center functions as a reception and briefing venue before students visit the mill. During the experience, students gain exposure to Bracell’s mills and forestry operations, engage with different technologies, interact with employees from multiple disciplines, and learn firsthand about initiatives that help to balance economic development, sustainability, and environmental conservation.

In May 2025, the Center hosted the announcement of the nine projects selected in the first Bracell Social Public Call for Projects, allocating approximately R$600,000 to five municipalities in the state of São Paulo (see GRI 3-3: Management of material topics: Community engagement and local development) The venue also supported job transition efforts. In partnership with the Municipal Department for Economic Development, it welcomed and trained individuals laid off from a local factory earlier in the year, and provided advice to help them redirect their careers.  

As part of Women’s Month in March, Casa Bracell Social hosted a roundtable discussion under the theme, “Voices that Empower: Women, the Labor Market and Beyond,” open to the community and to women supported by civil society organizations and social assistance services. The event encouraged reflection, shared learning, and discussion on women’s professional and social experiences.

 The well-being agenda also included a free lecture titled “Taking Care of Yourself: Health and Well-Being for Women,” offering participants a holistic perspective on quality of life. In July, the Center launched the first edition of “Vacation at the Center,” providing free educational and recreational activities, including kite-making and mini-garden workshops, as well as movie sessions for children and adolescents. During the second half of the year, the venue continued to offer free monthly Pilates classes open to the public through December. 

Conexão Program

In 2025, the Bracell Social Center also hosted the Conexão program, a corporate initiative aimed at strengthening civil society organizations in the regions where Bracell operates. A total of 58 organizations applied, and 32 participated in the training cycle.

The program is designed to build organizational capacity, enabling participating organizations to improve governance practices and expand the social impact of their initiatives. By providing advice on management, financial planning, and organizational structuring, the program supports organizations in accessing funding opportunities and improving operational efficiency, fostering greater autonomy and long-term sustainability.