GRI 2-17 Collective knowledge of the highest governance body
Bracell’s Sustainability Steering Committee is formed by executives with strategic competencies to manage Bracell’s business interests, such as management of sustainability issues. In carrying out its work, the committee is also supported by the company’s senior management, who have knowledge and experience of environmental, social and governance issues.
Together, this group is responsible for setting and overseeing targets and commitments, like Bracell 2030, and managing social and environmental risks and opportunities in Bracell’s operations.
Bracell offers executives a corporate learning program with a structured training matrix that builds both soft and hard skills. Through our knowledge hub—the Bracell Learning Institute—we offer development tracks tailored to our forestry, mill, logistics, and supporting operations.
Manager Training Program (MTP): delivered across all RGE Group companies, this program provides a learning track covering strategic topics such as Finance, Supply Chain, and Human Resources, with sessions led by company executives. The program covers sustainability topics that are material to Bracell.
Committee members undergo continuous training and development, ensuring their competencies are aligned with business needs and sustainability demands impacting the organization (see more in GRI 404-2).
Expertise of Sustainability Steering Committee executives
| Position | Executive | Credentials |
| President | Praveen Singhavi | Responsible for overseeing general business operations. Leads all Bracell staff. More than 25 years of management experience. Formerly president of the APRIL Group and a member of the RGE Group, he has previously held several senior management positions, including national and regional financial management roles, at other global companies in the commodities and manufacturing sectors. |
| President & COO | Jairo Andreis Lorenzatto | With more than 25 years of experience, he has led operations and business units in global companies, consistently driving sustainable growth, innovation, and productivity improvements. His leadership is recognized for building high‑performance teams and for delivering results grounded in operational excellence and long‑term value creation for customers. He holds degrees in Chemical Engineering and Industrial Engineering from the Federal University of Rio de Janeiro (UFRJ), as well as a master’s degree in Finance from COPPEAD/UFRJ and an MBA in Economics and Management. His executive development includes distinguished programs such as the Stanford Executive Program (SEP) at Stanford Graduate School of Business, Corporate Board Member certification from IBGC, and leadership programs at the Center for Creative Leadership and EMLyon Business School. |
| Executive Director of Corporate Affairs | Julio Cesar Gama de Almeida | Senior executive with extensive experience in Corporate Affairs and Communications, with a strong track record in leading strategies across major organizations in Latin America, the United States, and Canada -regions where he lived for nearly fifteen years. The executive brings deep expertise in strategic communication planning, crisis management, and mergers and acquisitions. He is recognized for shaping the institutional positioning of executive leadership and for building and managing high‑impact relationships with strategic stakeholders, including internal and external audiences, government authorities, communities, the media, and institutional partners. He holds a bachelor’s degree in Journalism in Brazil and an MBA in the United States. |
| Industrial Operations Officer | Guilherme Araújo | Head of Industrial Operations, São Paulo. Guilherme led the company’s forestry, industrial, and logistics operations (both inbound and outbound) in Bahia until 2024. He has previously: headed the commissioning of power generation plants, industrial plants, and greenfield projects, as well as the pulp production process; participated in implementing Lean methodology; implemented a sustainability agenda focusing on long-term social programs; and actively participated in external stakeholder engagement and relationship activities. Guilherme holds a bachelor’s degree in chemical engineering and has 26 years of experience in the forestry and pulp sector. |
| Head of Forestry Operations | Mauro Quirino | Mauro has over 20 years of experience working for Brazilian and multinational companies in the forestry sector. He has an MBA in Business Administration and Controllership (Getúlio Vargas Foundation) and a master’s in Accounting Science (PUC-SP). His expertise includes the areas of Controllership and Finances, Supply Chain and Forestry Operations. |
| Managing Director – Bahia | Rudine Antes | Rudine has 28 years of management experience in the pulp and paper industry, on four continents and in 17 industrial complexes in South America, North America, Europe and Asia. He holds a bachelor’s degree in Industrial Chemistry from the Federal University of Santa Maria (Brazil), a postgraduate certificate in Strategic Innovation from the Massachusetts Institute of Technology (USA), a master’s in Pulp Technology from the Helsinki University of Technology and a doctorate in Chemical Engineering from Aalto University (Finland). |
| Executive Vice President | Luiz Carlos Cavalcanti Dutra Junior | With over 37 years of market experience, Luiz has served as vice president of Public Relations, Advertising, and Communication for companies in the energy, consumer goods, chemicals, retail, infrastructure, and education sectors. He has served as a member of the Board of Directors and non-executive director in the education, infrastructure, and investment holding sectors. He has expertise in corporate brand management, communications, marketing, media relations, public and governmental affairs, and sustainability. |
| Managing Director – Bracell Papéis | Eduardo Aron | Eduardo has led competitive and complex consumer-centered businesses across pharmaceutical/OTC products, pet food and personal care. He has over 20 years of executive experience in marketing, trade marketing, sales and administration, and R&D. With a passion for customers, he works to advance innovation as a way of driving profitable, sustainable growth. Eduardo is a certified Blue Ocean Strategy Instructor. He has experience of creating and applying digital transformation strategies geared to positive business results, and has worked for organizations in the sector. |
Expertise of senior leadership supporting the Sustainability Steering Committee
| Position | Executive | Credentials |
| Vice President, Sustainability | Marcio Nappo | Marcio Nappo brings over 20 years of experience in sustainability and corporate affairs, having held senior executive roles at global firms in the food industry, agricultural commodity trading, and leading agribusiness associations in Brazil. His work focuses on the design and implementation of corporate sustainability and ESG strategies. Marcio holds a Bachelor’s degree in Economics from the University of São Paulo (USP) and a master’s degree in Economics from Fundação Getulio Vargas (FGV-SP). |
| Senior Manager, Human Resources – Bahia | Eduardo Penhalosa | Professional with solid experience in Human Resources management, with a strong track record in the automotive industry and the pulp sector. Specialist in negotiation, HR consulting, labor policies, union relations, and continuous process improvement. He has a hands-on, operational profile, working on the development and alignment of people‑related strategies to support organizational results in complex, multi‑site environments. He holds a degree in Business Administration from Unicapital and a specialization in Administration with an emphasis on People Management from the University of São Paulo (USP). He is also certified in Professional and Life Coaching by SLAC Coaching, adding depth to his expertise in human development and talent management. |
| Head of Human Resources – São Paulo | Mauro Peixoto | Mauro has 18 years of experience in HR in the pulp, energy, and oil and gas sectors. He has led teams in the sphere of people and projects to support business growth with national operations. He has led transformation and development programs implementing global and corporate HR guidelines. His expertise includes: talent acquisition, training and development, organizational design, succession planning, compensation, engagement, and performance management. Mauro holds a bachelor’s degree in Business Administration from Fundação Getúlio Vargas (FGV), an MBA in business management from FGV, and a graduate degree in project management from the University of São Paulo (USP). |
| Head of Talent Management and Learning and Development | Fernanda Kruse | With degrees in business administration and advertising, and 18 years working in the field, Fernanda has experience of the main subsystems in HR. Her background includes internal consultancy (Business Partner) supporting leadership and employees in the following processes: career management, recruiting and selection, training and development, performance review, youth training, succession planning, induction, and strengthening corporate culture and processes. With a degree in Advertising from AESO and Business Administration from the Federal University of Pernambuco, she holds graduate degrees in Online Education and Learning Techniques from the Pontifical Catholic University of Rio Grande do Sul and in Career Consulting from Fundação Instituto de Administração. |